Comparison · September 2026
Two French tools, two opposite bets. Swello runs seven networks from a web dashboard, for teams and agencies. KommIA goes all in on Instagram, with an AI that helps you create your content, right from your phone.
Swello for multichannel teams · KommIA for freelancers on Instagram
In short
No need to read the whole comparison: here's who should pick what.
Choose Swello if
Choose KommIA ifOur offer
The real price
AI and analytics require the Large plan, the inbox the Business plan, at €120 per month. At KommIA, everything is included from €49.90.
Swello Medium
€24
Swello Large
€72
Swello Business
€120
KommIA
€49.90 everything included
Monthly prices with no commitment, excl. VAT, taken from swello.com on October 5, 2026. Billed yearly: €19, €59 and €99 per month at Swello, €39.90 at KommIA. Swello also covers six networks besides Instagram, and its Large and Business plans include 3 and 5 users.
Comparison
The raw numbers. Data checked on the official websites in October 2026. Updated with every product change.
| Criterion | SwelloMulti-network · Web-first | KommIAInstagram · Mobile-first |
|---|---|---|
| Product approach | Multi-network generalist, web-first | Instagram specialist, mobile-first |
| Networks supported (September 2026) | 7: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X | Instagram (TikTok, Facebook, LinkedIn in Phase 2) |
| Native mobile app | iOS + Android (alongside the web) | iOS + Android (heart of the product) |
| AI content creation | Writing assistant (drafting from a goal, rephrasing, translation, summaries, proofreading), hashtags, automatic alt text, from the Large plan | Ideas, scripts, captions, hashtags, AI photo editing, best posting times with the reasons why |
| User control over the AI | Submit your own idea, refine the caption in plain language, edit your photos with your own instructions (KommIA advantage) | |
| Built-in photo editor | Swello Pixel (manual editor: layers, filters, templates, Google Fonts) | Text, cropping, filters (KommIA advantage) |
| Strategic AI debrief | Advanced statistics from the Large plan, no AI debrief | Analysis + insights + top priority action (KommIA advantage) |
| Strategic AI chatbot | Conversational, has access to your brand context, image analysis (KommIA advantage) | |
| Batch story publishing | One story at a time | Automatic sequencing (several stories in a single batch) (KommIA advantage) |
| Unified Instagram inbox (direct messages + comments) | Announced for late 2026, Business plan | Live, with 3 AI suggestions per message (KommIA advantage) |
| Industry focus | Generalist tool, no industry guides | 10 Specialty guides (restaurants & food, beauty & wellness, fashion & accessories, real estate & interior design, crafts, sport & coaching, retail, construction, events, services) + Pro Photo Guide (KommIA advantage) |
| Monthly entry plan | €24 excl. VAT per month · Medium plan with no commitment, scheduling only (€19 excl. VAT per month billed yearly) | €49.90 excl. VAT per month · no commitment |
| With AI, analytics and inbox | €120 excl. VAT per month · Business plan (€99 excl. VAT per month billed yearly), inbox announced for late 2026 | €49.90 excl. VAT per month · everything included, no extra cost (KommIA advantage) |
| Yearly plan | Medium €228 · Large €708 · Business €1,188 excl. VAT per year | €39.90 excl. VAT per month · €478.80 excl. VAT per year · 20% off |
| Instagram profiles included | 5 (Medium) / 10 (Large) / 15 (Business) | Up to 10 Instagram accounts included |
| Users included | 1 (Medium) / 3 (Large) / 5 (Business) | Single user (built for people without a team) |
| Free trial | 7 days · no credit card | 14 days · no credit card |
| Support | Email and chat, phone from the Large plan | WhatsApp 24/7 (AI + human handoff) |
| Origin and compliance | France (Toulon) · 160,000+ users · GDPR | France · KOMMIA SAS · GDPR |
| Try 14 days free · no card We'll give you a free 20-minute onboarding video call (in French) to plan your first week. |
We'll give you a free 20-minute onboarding video call (in French) to plan your first week.
In depth
The table shows the gaps. Here's what they change for you, in four points.
→ Running several networks for a brand or for clients? Swello. Instagram is your main channel and your line of work is clearly defined? KommIA.
Swello is built like a Swiss Army knife. You run LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X from a single dashboard. That's its strength, and it's what won over 160,000 communication professionals: agencies, large companies, marketing teams.
KommIA makes the opposite choice. A single network, Instagram. But an AI that knows your line of work. You set your industry in the app, and every suggestion (post idea, caption, hashtags, posting time) is tuned to that exact business. With 10 built-in Specialty guides and a Pro Photo Guide included.
→ Want an assistant that helps you go faster? Swello. Want the AI to do the work while you approve it? KommIA.
On Swello's side, the AI is a writing assistant: it drafts a text from the goal you give it, rephrases, translates, summarizes, shortens, fixes spelling, suggests hashtags and generates alt text. It's useful, but you remain the main creator. You're the one who decides what to post, writes the draft and chooses the photo.
On KommIA's side, the AI does 80% of the work. It suggests a topic, writes your stories script screen by screen, writes the caption tuned to your tone and your line of work, edits the photo, and schedules it at the best time, explaining why. You approve each post; you don't create it from scratch. You take the photo or the video (or start from ones you already have). KommIA takes care of the rest.
→ Planning at the office with your team? Swello. Working from your phone, out in the field? KommIA.
Swello was born on the web. Its mobile apps exist and work, but the heart of the product is still the browser dashboard, designed for planning sessions on a computer, often at the office, often with several people.
KommIA was born on mobile. The native iOS and Android app is the product. There's no web version. You take the photo, edit it and publish it from the same app, standing in your salon, your beauty studio, your workshop or your restaurant.
→ Want the lowest price, or even free, to schedule across several networks? Swello. Want an AI that helps you create your content, all included? KommIA.
At first glance, Swello is cheaper: it has a free-forever plan (5 profiles, 40 posts per month), then the Medium plan at €24 excl. VAT per month with no commitment (€19 excl. VAT billed yearly). But at that price, Swello includes multi-network scheduling for 1 user and 5 social profiles. Its writing assistant and its analytics require the Large plan, at €72 excl. VAT per month (€59 excl. VAT billed yearly), and its inbox, announced for late 2026, the Business plan at €120 excl. VAT per month (€99 excl. VAT billed yearly).
At €49.90 excl. VAT, KommIA includes up to 10 Instagram accounts, the complete creative AI (ideas, captions, photo editing, posting times explained, a debrief of your statistics, assistant), the inbox that brings direct messages and comments together, the 10 industry guides and 24/7 WhatsApp support, with no commitment.
Billed yearly, KommIA drops to €39.90 excl. VAT per month with everything included (€478.80 excl. VAT per year, 20% off), while Swello asks €59 excl. VAT per month billed yearly for its AI and its analytics. As for the free trial: 14 days at KommIA versus 7 at Swello.
24,000 views
on a reel whose idea came from KommIA, nearly 5 times her usual views (5,000). See Gaby's story
“It's less cheesy than ChatGPT: the content feels more natural, more professional, and the replies are really cool.”
Swello scenarios
We'll say it plainly: here are the 4 cases where Swello is clearly a better fit than KommIA.
LinkedIn, X, TikTok, Threads, Bluesky, Facebook on top of Instagram. KommIA only covers Instagram as of September 2026; expanding to more channels is planned but not released yet.
Swello allows 1 to 5 users depending on the plan, with permission management and approval workflows. KommIA is single-user, built for people without a team.
If you compare Instagram, LinkedIn and TikTok performance side by side, Swello gives you the consolidated view, from the Large plan. KommIA gives you an in-depth Instagram debrief.
Beyond 5 social profiles and 1 user, Swello's pricing stays competitive (€708 to €1,188 excl. VAT per year). KommIA doesn't offer an equivalent plan.
KommIA scenarios
Here are the 5 profiles for whom KommIA replaces several tools and a freelancer who can cost up to €2,000 excl. VAT per month.
You do everything yourself. KommIA is built for exactly this profile: one person, a lot of work, little time to spend on social media.
You don't need LinkedIn, TikTok or X. You want Instagram done right. KommIA puts 100% of its features into it.
Ideas, scripts, captions, hashtags, photo editing, best posting times with the reasons why, strategy chatbot. You approve every post, but you don't start from scratch.
The native iOS and Android app is the product. No web version to open. Photo taken, edited and published from the same screen.
14-day free trial, no credit card, cancel anytime. If KommIA isn't right for you, you leave at no cost.
With Swello
Swello covers 7 social networks and caters to freelancers and agencies alike, with a multi-user plan. But if Instagram is your only channel and you handle your marketing from your phone, the tool can feel oversized, and its AI is still a writing assistant.
With KommIA
KommIA is the alternative designed for exactly this case: a native mobile app (iOS / Android), an AI that prepares your posts, your captions and your replies to messages and edits your photos the way you ask, and a single all-inclusive plan at €49.90 excl. VAT per month. No multi-network plan, no agency tool, just Instagram, in depth, from your phone.
If you're looking for a simpler, more mobile and more automated Swello alternative, KommIA meets exactly that need. If you need to manage LinkedIn, TikTok and X at the same time, Swello is still the right choice.
FAQ
Another question? Message us on WhatsApp, 24 hours a day, or email support@kommia.com.
For scheduling alone, no: Swello has a free-forever plan (5 profiles, 40 posts per month), then the Medium plan at €24 excl. VAT per month (€19 excl. VAT billed yearly). With AI and analytics, yes: Swello moves you to the Large plan, at €72 excl. VAT per month (€59 excl. VAT billed yearly), and its inbox, announced for late 2026, requires the Business plan at €120 excl. VAT per month (€99 excl. VAT billed yearly). KommIA costs €49.90 excl. VAT per month (€39.90 excl. VAT billed yearly), with the creative AI, analytics and inbox included.
You install the app and connect your Instagram account in 30 seconds. Posts already scheduled in Swello aren't imported: keep Swello during your 14-day trial, while you prepare your first posts in KommIA.
No, and that's on purpose: you take your own photos and videos, because it's your work people should see. KommIA takes care of the rest: the idea, the caption, the hashtags, the editing, the publishing, and suggested replies to your messages.
No. Every post waits for your approval, and you can edit it right up to the publishing time. Suggested replies to your messages are never sent on their own: you're the one who sends them.
No. Swello offers Swello Pixel, a manual image editor (layers, filters, templates, cropping). KommIA offers free-form AI editing: you describe what you want to change, and the AI applies it to your photo, with a before and after view and a description of the changes.
Yes. Direct messages and comments are brought together in one place, with 3 suggested replies for each one (short, medium, long). At Swello, the inbox is announced for late 2026, on the Business plan.
Not yet as of September 2026. KommIA is focused on Instagram. If you need several networks right now, Swello is a better fit.
Because KommIA is built for freelancers and small to mid-sized businesses with no marketing team. Not for agencies managing client accounts. If you're an agency, Swello (or Hootsuite) is a better fit.
14 days of free trial, no credit card. You test content creation, scheduling, the inbox and the debrief of your statistics. At the end, you decide whether to continue (€49.90 excl. VAT per month with no commitment, or €39.90 excl. VAT per month billed yearly) or leave at no cost.
KommIA and Swello are both French: Swello is based in Toulon, and KommIA is published by KOMMIA SAS, with a French team behind its WhatsApp support, 24 hours a day. You choose on the product, not on nationality.
Yes, if Instagram is your main channel and you work from your phone, with an AI that helps you create your posts rather than a writing assistant. If you need to manage several networks or work as a team, Swello is still a better fit.
Switching tools
Three steps, without stopping anything on day one.
Thirty seconds, through Meta's official login. No password to give us.
They aren't imported: let Swello publish them, and prepare the next ones in KommIA.
Both tools run side by side during your 14 days, so you can compare on your own account.
14 days · no credit card
No credit card. No commitment. Cancel anytime.
We'll give you a free 20-minute onboarding video call (in French) to plan your first week.
Not ready yet? Book a 20-minute demo (in French).
€39.90 excl. VAT per month billed yearly · €49.90 excl. VAT per month with no commitment · 14-day free trial
